How to Build Habits That Stick, Even When Life Gets Chaotic



Life Too Chaotic for Habits? Read This First

If you've ever felt like your life is too unpredictable to stick to new habits, you're not alone.


Between work demands, family obligations, and hormonal shifts, many women feel like they can't build consistent routines. But the truth is, you don't need a perfect schedule. You just need a smarter system.


The Science: Why Most Habits Fail (and How Yours Can Stick)
According to research from Duke University, about 45% of our daily behaviors are driven
by habits, not conscious decisions [1]. That means half of what we do is on autopilot—which is great news, because it means we can rewire our autopilot.


Step One: Start Small to Rewire Your Brain
The first step? Start small. In his book *Atomic Habits*, James Clear emphasizes the power of tiny changes [2]. Neuroscience supports this too. The brain forms new neural pathways more effectively through repetition of simple, achievable behaviors rather than dramatic changes. A daily walk, a glass of water each morning, or writing down your goals takes seconds but creates real momentum.


Step Two: Forget Perfection. Focus on Consistency.
The next key is consistency, not intensity. According to a 2009 study published in the
*European Journal of Social Psychology*, it takes an average of 66 days to form a new habit, depending on the complexity of the behavior [3]. That means skipping a day here and there doesn't ruin your progress, but giving up entirely does.


The Secret Weapon? Visual Cues.
This is where visual cues become crucial. Just like setting your gym clothes out the night
before increases workout follow-through, wearing a visible mantra, like a MotivInk tattoo,
helps align your thoughts and actions. When your mantra says, 'Keep Going,' your brain has a cue to stay on track, even when motivation is low.


How to Anchor Habits (So You Never Forget Them)
Habit expert BJ Fogg also recommends 'anchoring' your habit to something you already do [4]. For example, brushing your teeth becomes a trigger to take your supplements. Or
pouring your morning coffee becomes your cue to journal or stretch.


Why Motivation Isn’t Enough But Triggers Are
Life will always throw chaos your way. The key is designing habits that don’t rely on
willpower. Instead, rely on triggers, visibility, and simplicity. That's why MotivInk tattoos work—they give you a wearable cue that blends into your daily life and keeps your intention top of mind.


Your Next Habit Just Needs One Thing: Visibility
So next time life feels too chaotic to build healthy routines, remember, you don’t need a new life. You just need a new system. One that fits your life, not fights against it.


Start Here: 3 Mantras to Help Your Habits Stick
Try pairing your next habit with one of our bestsellers:

Level Up

Dream Big

Fear Less

These aren’t just words. They're the start of a new, consistent you.
Ready to make a habit stick? Visit our shop to choose your mantra and start creating a
system that works, no willpower required.
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Sources
[1] Neal, D. T., Wood, W., & Quinn, J. M. (2006). Habits—A repeat performance. Current Directions in Psychological Science, 15(4), 198–202.
[2] Clear, J. (2018). Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones. Avery.
[3] Lally, P., van Jaarsveld, C. H. M., Potts, H. W. W., & Wardle, J. (2009). How are habits formed: Modelling habit formation in the real world. European Journal of Social Psychology, 40(6), 998–1009.
[4] Fogg, B. J. (2020). Tiny Habits: The Small Changes That Change Everything. Houghton Mifflin Harcourt.

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